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Tag Archive: digital transformation
Happy Columbus Day 2016 - Office Closed
Columbus Day is a national holiday in many countries in the Americas and elsewhere which officially celebrates the anniversary of Christopher Columbus' arrival in the Americas on October 12, 1492.
5 Tips That Will Help You to Create Sticky Content
Sticky content is important because it can change the rate of traffic to your website, the bounce rate that your website has and how closely your target audience engages with your website.
How to Improve the Domain Authority of Your Website or Blog
Domain Authority (DA) is a metric or a quantifiable parameter that has been developed by the famous SEO Company, Moz.
How and Why SEO and PR Should Work Together?
There was a time in the not so distant past when PR and SEO existed in silo and were considered to be separate departments. While, in a traditional organizational setup, the PR department usually reports to a C-level executive, and the SEO and content executives comprise the digital marketing department with a separate manager. That is how, despite having similar goals, they have been viewed to be two unconnected departments and forms of communication.
Improve Engagement of Your Cold Email Campaigns with These 5 Tips
Cold email campaigns are extremely important when dealing with important, top-of-the-line clients or when interacting with enterprises.
4 Reasons Why You Should Guest Blog
Guest blogging is an incredibly powerful tool in the domain of content marketing and SEO. Guest posting on popular blogs or websites can give you exposure, authority, bring you quality traffic, help you augment your social media presence and also give you more business opportunities.
ExpressionEngine Conference 2016
Monster Team OMG is heading to Detriot for the 2016 ExpressionEngine Conference. If you'll be in the area, or are just sitting on the edge of your EE chair wanting to stand up we encourage you to join us. Read more for details.
What is Anchor Text and Why is it Considered Important From the Perspective of SEO?
Anchor text is extremely important from the SEO perspective because it is one of the ranking factors that search engines use to rank a website. It is helpful for both search engines and readers because it helps them to understand the relevancy of the links and the topic that the page is discussing. It helps search engines to index your page, create your link profile and then analyze it.
Things to Split Test in Your Facebook Advertising Campaign
A successful advertisement campaign on Facebook requires a lot of strategizing. Every aspect of an advertisement needs to be tested thoroughly. A split test can help you test different aspects of the same ad when targeting the same audience or test the same ad against different target groups.
5 Social Media Marketing Myths Debunked
Social media marketing should, no doubt, be an extreme part of your marketing mix. However, with its apparent success, it has become a talking point which has created both supporters and detractors. When something becomes popular, invariably a few myths get created and propagated. In most cases, the myths may be laughable or preposterous and they are as such quite benign. However, if a business falls into the trap of believing all the social media myths out there, it could hurt them real bad.
